How E-learning Can Improve Employer Engagement

Alan Gurney
By Alan Gurney
19 Aug at 11:49

Did you know that 58% of people in work feel 'trapped' in their current role due to a lack of training? Did you know that 23% of employees leave their company due to a lack of development opportunities and training?

Employee engagement is the new management must do. It’s defined as a workplace approach designed to ensure that employees are committed to their organisation's goals and values, motivated to contribute to organisational success, and are able at the same time to enhance their own sense of well-being.

Understanding that workers are looking for career opportunities and personal growth rather than just monetary incentives, is essential to the recruitment strategy of a company. The less engaged your staff, then the less productive and efficient they are likely to be when at work.

A study of employees by Accenture said that 52% said that a company's use of technology was a major factor in selecting an employer, showing that individuals are looking for innovation in both the way they work and also in the way they learn. In conjunction with this, 77% of business also believe that using different learning technologies will help their staff adapt better to the ever changing business conditions that they face


So why is this engagement so crucial? Well, according to a study by MSW Research, companies with engaged employees outperform those without by up to 202%. Disengaged staff are likely to undermine the efforts and success of other members of their company and in turn lead to financial loss for their employer. The Corporate Leadership Council also reported that in an organisation with highly engaged employees you can reduce staff turnover by 87%. To put this into context, the simple replacement cost for a staff member can be up to 150% of initial salary. That said, roles requiring extensive training can be up to 1000%.

Now that we can see the benefits of engagement amongst employees, how does e-learning provide the solution for both the companies implementing it and the individuals using it?

Well, on an individual level, e-learning satisfies the employees need to develop their skills. The benefits include:

>> The ability to learn at their own pace.

>> Tailored training courses on an individual basis to suit that person’s ability and needs.

>> Remote access to the training platform meaning it can be accessed at work or at home (or in a coffee shop if that’s your thing).

>> The removal of the "classroom" dynamic and the possibility that individuals may not be comfortable in this environment (fear of failure in front of co-workers / managers).

From the point of view of the company you can:

>> Tailor courses to staff on an individual basis.

>> Save money and time by not having to send staff away from the office to training seminars.

>> Dashboards and analytics allow managers to review the progress of employees.

>> Encourage staff to take responsibility for their learning and succeed in building their knowledge and self-confidence.

So, put simply, e-learning is a way for your business to engage and empower your staff while increasing productivity and staff retention. It’s a more cost effective way to deliver bespoke individual training and will allow your staff to perform with confidence and bring that feel good factor back to your organisation. Surely this is something all organisations should be getting on board with!

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*Offer expires 30th September 2014